Archive for October, 2007

Web 2.0 design?

A hectic week this is, but luckily I got some time to do some reading on the net. The hype nowadays among web developer is of course the web 2.0, and currently designers are very concern to produce websites that is up to this standard. Let’s focus now on the web design aspect first where we will cover the programming part in later postings.

Although still debatable (and controversial sometime), there is loose definition on the term itself, making it harder for designers to create a standard guideline in designing a website. Gradient? Rounded edges? Flash?

Design wise, I got a great site to share. According to the page, among the crucial (but not in certain cases) approaches in web design for the 2.0 bandwagon are:

  1. Simplicity
  2. Central layout
  3. Fewer columns
  4. Separate top section
  5. Solid areas of screen real-estate
  6. Simple nav
  7. Bold logos
  8. Bigger text
  9. Bold text introductions
  10. Strong colours
  11. Rich surfaces
  12. Gradients
  13. Reflections
  14. Cute icons
  15. Star flashes

From our definition here at Digital Gaia, web 2.0 is not really design-centric. It’s not about beauty. It’s all about user experience. It’s about delivering your message in a very pleasing way that it can enter your web visitors mind effortlessly.

Of course beauty will always help, but don’t let it detract your message away. The elements above will mostly help as it is the trend of beauty- in the eye of the general web user, not in the web developer’s.

The question: Does your web visitor belongs to the general group? Sometimes, your targeted web user might be those senior citizens, which rich media content might annoys them. Or they might be located in low-speed internet access areas, who find the extra loading time for those heavy yet subtle detailing (and sometimes mega-rich flash animation) painful.

Consider your web user carefully, and choose a design theme that can accommodate their needs and preferences, not yours.


Share

Beautiful Website or Functional Website?

Imagine this:

You are a superbly talented and creative web designer, resourceful and possess the most complex techniques in designing a website. When you are designing your client’s website, which way should you approach? A dynamic and outrageously beautiful website, or a simple static website?

Some of you might ask first: what is my client’s budget? Or some prefer: what is my client’s objective? Then you proceed with the first question. Well, I should mention, you miss a couple of crucial questions:

What is their message?

A website should always focus on the intended message, whether it is to sell product, present news, encourage people to sign-up or inducing brand images. And all this should relates to the next question.

Who are their targeted visitor?

Websites are for web visitors, not you, not your clients. It is your job to find the right way to present your client’s messages to their web visitors. Web visitors, and not your client’s customers.

So,when designing a website, understanding the challenging programming languages or possessing the gifted creative talent is no guarantee for a successful web design. You must understand your client’s whole business and possess a critical view of communication. Your approach can vary heavily in this stage.

Designing the best website takes some time. Understanding your client’s business takes most.


Share