Archive for July, 2008

Don’t Damage Your Professional Image

There’s tonnes of tips out there that pinpoint designs that exude a more professional appearance, but me being a noob designer (that’s why we have Luqman and Pudin), I’ll pick another scope to feel good about myself :). And hopefully share some prohibited practices that are still not considered a taboo.

DotCom Professionals

First impression always count. That’s a result of human imperfectness, but keep that in mind and you’ll be far better than being ignorant.

Your corporate website is your most far-reaching front office, so you’ll loose more prospects if they arrive and found out what a cowboy your business is. So here’s some things that you should be aware of if you want to keep your corporate website higher on the professionalism scale:

1. Don’t Use Free Email Host

Never, never sell a business or services which cost hundreds and tell them to contact you at —-@yahoo.com or —-@gmail.com. Being thrifty is not always a positive attribute, and you’re just increasing the suspicion that you’re a scammer. If you have a domain name, just head on to Google Apps and you can have your own GMail attached to your own domain. Free.

2. Check Your Email Designation

Even if you have your own email addy, the designation is as important. Don’t use webmaster@yoursite.com. When people want to contact you, most probably they’re interested about your business, and not “Hey, nice header. How do you make it transparent?”. Using ‘webmaster’ as designation also tells the reader that their email is being directed to your 3rd party developer. Use your official designation (marketingmanager) or better still, use your own name.

3. Don’t Put External Advertisements

“Our business aims to deliver a world class service through principles Ads By Gooooogle Want To Make Money? Learn How You Can Earn 2 Billion in 2 seconds we believe brings the best out of our client’s project”.

Got it? It’s nice to reap in a few bucks on the way but don’t tell your customers that you’re too desperate for cash. It’s like selling unrelated product during your product sales presentation.

4. Don’t Let Updates Be ‘Outdates’

We don’t call the unification of Germany a news. We call them history. If you have your news or updates section and it wasn’t updated for about a year, ditch them. Or maybe relabel them as ‘Archive’. Or guess what. You can also update them. That’ll be nice.

5. Don’t Has A Grammatically Errors

Pun intended. This is an old, classic, rhetoric advice. If your website is a static website, for once get someone who don’t read Icanhascheezburger.com to double-check before it’s even published. Like Arnold Scharzenegger said, “I don’t care if it hurts 5 minutes during the filming stunts, all I care is that the scene is perfect. Because the film will be watched for years.” Trust the termina-tah. (er..Luqman..you’ve checked ours rite?)

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6. Don’t Leave Any Trace of a Free Blog Host

Out of the hype, some businesses jump on the bandwagon and decided to write a blog. Good. But don’t direct them to your blog with ——.blogspot.com address. Blogger.com and Wordpress.com now have a redirect service, so use them. And there’s always people crying about Blogger unprofessional appearance, so at least swap the default template and change the favicon. Unless of course, you intend to run a corporate splog.

7. Don’t Use (Obvious) 3rd-party Widgets

We like widgets because they provide great utilities, hassle-free. But if you’re keen to use them on your website, customize their appearance so that it looks like a native feature. Remove any ‘Powered by widgetbox etc.’ And if you like the MyBlogLog recent visitors, at least blend their design with your theme. I don’t actually recommend you using any 3rd-party widgets, but if you can cloak their 3rd-partiness, go ahead. But read their TOS first so you can prepare a logical excuse if you’re caught.

8. Don’t Use Blog Format

This is a controversial issue. I know, I know, for instance WordPress can be as good as any CMS. But more often than not, you’re not designing it to appear like a proper corporate website. Blogging platform tends to carry similiar characteristics- the 2-3 columns look, the comment section, the chronological trace, the ‘written by —- at ——p.m.’.

Regular people don’t actually notice them, but your corporate website (except news, updates etc.) should not carry any time-sensitive information, or risk your visitor thinking “I wonder if these infos still apply today!”. Unless of course your business is the WayBackMachine website.

I believe everything that’s important come in 10. So I must miss a couple of things. That’s for you to figure out and share!


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Your client’s projects as lab mice

There has been lack of updates for this blog. My last blog post was on April 17 , which actually a repost of Izzat’s earlier entry, so that doesnt really counts. We (myself particularly) have been very busy with our side-project-turned-main-project : woobik.com - a web 2.0 social video / streaming project, which aims at redefining how social networking works (uhuh)  but in itself is not a social network (i know.. i know). More on this later.

As a web company, experimenting new technologies and new kind of developments / projects is vital to the growth and health of your company (or yourself if you’re a freelancer). If you’re a webdesign/dev company, yes no doubt you’ll get better and perhaps will reach the  ub3r l33t status at something when you keep doing the same thing, but routine works wont help us grow that much. A company needs to get out of its comfort zone in order to grow. Those warm and fuzzy  feeling won’t get us anywhere. Sometimes we’re afraid to step out of the ‘know’ into the ‘unknown’  just because we’re afraid that we’re not well equipped for what’s coming. There’s a reward in every risk taken. If all babies are afraid to take those baby steps , none of us will be walking today.

Personally, i am more lean towards a radically different concept for each project. However, this approach might not be suitable for every clients.

Now, a somewhat related question : what if you get a chance to do a project with a huge room for experimentation but w/ a very small budget. Do you go for it or will just let it slip?


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